Design for Clarity

Andrew designs for clarity.

He helps executive teams transform complexity into shared understanding aligning strategy, AI, technology, and human experience around what matters next. By distilling ambiguity into compelling narratives, actionable strategies, and experience led solutions, he enables organizations to move faster, make better decisions, and build with confidence.

As Director of Experience Strategy at Salesforce, Andrew partners with Fortune 500 executives to shape enterprise AI transformation across products, platforms, and customer experiences. He leads executive innovation engagements that connect emerging technologies with real business opportunities, facilitating cross-functional collaboration and translating ambitious ideas into measurable outcomes.

Previously, Andrew led global digital product initiatives at McDonald's, helping define the future of one of the world's largest digital commerce ecosystems across mobile, in-restaurant, and omnichannel experiences. Earlier, as a Creative Director at VML, he helped build a Design, UX, and Strategy practice grounded in exceptional craft, systems thinking, and human-centered design.

Beyond his professional work, Andrew founded the Prime 8 Art League, connecting creators with meaningful opportunities across the private sector. He is a former board member of AIGA Chicago and serves as an ambassador for Marwen, supporting the next generation of creative leaders.

Andrew holds a BFA in Printmaking from Ohio University, an MFA in Digital Media from the Rhode Island School of Design, and a Certificate in Disruptive Strategy from Harvard Business School.

He lives with his partner, Nora, and their dogs, Lupo and Willow. Outside of work, he explores storytelling through music as DJ Pizza Head, where curiosity, experimentation, and creative play matter more than perfection.

Selected Clients

AT&T • Block • CarMax • Disney • eBay • Google • IBM • Kimberly-Clark • Kohler • Live Nation • Marriott • MLB • Motorola • Nike • Okta • Pearson • Qualcomm • Salesforce • Snap • Sony • Under Armour • Verizon • Williams Sonoma • and many more.

Speaking

Gensler • IxDA • Northwestern University High Tech Club